Who We Are

PremierOpinion operates an Internet research panel that supports one of the nation’s leading market research companies. Our goal is to help industry understand digital content trends and patterns. Just as the television industry uses rating services to determine which are the most watched programs - and to affect the shows and commercials that air – businesses and media organizations rely on services like PremierOpinion to understand how people view and interact with content on the Internet and the TV, and make informed decisions on their online marketing strategy. Because of this reliance, PremierOpinion panelists can influence the information and services that are available both online and offline, and the manner in which that information and those services are presented.

In order to participate in this research community, we ask that you install software on your computer. It consists of research software, which tracks the community member’s Internet activity, allowing PremierOpinion to develop an understanding of how they and the members of their household use the Internet. In addition, PremierOpinion may occasionally invite its members to participate in online surveys that are designed to help companies understand members’ attitudes and interests on a wide variety of topics not necessarily related to their Internet activities. Participation in these surveys is optional.

We also ask that you authorize us to collect information about your TV viewing habits (including data such as the channels and programs you watch and record and the on-demand programming you order) directly from your TV service provider on your behalf. We will use this information, together with the other information we collect about our panelists to further enhance our understanding of how members use and interact with these services.

Member Internet usage information and survey results are used together with information from millions of other research panel members to create research reports on Internet trends and e-commerce activities. These results are regularly quoted by leading news organizations such as MSNBC, The Wall Street Journal, The New York Times, Fox News, etc.

In no event do our research reports contain your personally identifiable information. Our reports provide analyses on commercial trends that help a wide variety of companies decide how to (i) modify their online services and offerings; (ii) make more effective use of online data to understand both online and offline consumer behavior; and (iii) discern general economic trends and the business performance of companies.

Our Commitment

We value our members and work hard to ensure the confidentiality of the information provided to us. In accordance with our privacy policy, we do not provide our commercial customers with any personally identifiable information about PremierOpinion members. Moreover, as a research organization whose goal is to understand members’ browsing and buying habits and not influence them, we do not advertise on our site, nor do we use any personally identifiable information that you provide us to advertise or market products or services to you!

PremierOpinion Member Benefits:

  • Free software downloads – PremierOpinion sponsors select software that members enjoy for free
  • Sweepstakes and other prizes for survey participation – by joining PremierOpinion, members are given the opportunity participate in periodic surveys for which they get entered into sweepstakes or receive other rewards
To learn more about PremierOpinion, please visit our FAQ section.